Podcast #7 Charlotte Frederiksen

Thank you l’Atelier for letting us record in your awesome space!

Charlotte Frederiksen

  • Her fav cafés in Basel: Café Smilla Basel and l’Atelier for a Tea in the AM, their delish Poke Bowl for Lunch or a Basel Smash Cocktail in the evening!
  • Her fav coffee: actually Mint Tea

Charlotte is a professional coach specialized in intuition development. She helps people reconnect with their true professional desire and accompany her clients to get what they want. Originally from Paris, she moved to Basel in 2005 and worked in Communication at DSM for 8 years. There, she learned a lot about the rational mind and the corporate world. In 2014, her job got made redundant. It came as a surprise and she quickly realized how much of a blessing it also was in the meantime.

She then studied Executive Coaching at HEC Paris, where she understood what she really wanted and explored further her interest for intuition which became her passion. 5 years ago, she created her own company co-incidence where she does executive coaching. She also gives intuition workshops and conferences for companies/ business schools and organizations. In addition, she lately partnered with her HR/Legal friend and together they created a GMBH called AniCha (=the law of change) to accompany individuals to maneuver better through difficult changes such as burnout/sickness, redundancy/restructuring, conflicts resolution and make a fruitful and meaningful outcome out of it.

Intuition is: your ability to capture a relevant and exclusive piece of information without reasoning. As soon as you start to deduct, it’s not an intuition.

What is intuition for Charlotte: it guides her to where she wants to go and also indicates where she doesn’t want to go. Thanks to her work, she is now more able to capture relevant piece of information. It’s a life-long process but it is the best investment you can make in yourself. Intuition guides her to know and prioritize things that really matter to her. She gives herself time to breathe, pause, observe. If there are different scenarios in front of her, she visualizes herself in each situation, your body tells you which one is the right one for you. You also need to combine and test it with your rational mind.

When her body reacts in fluidity, the sensation of her blood circulating everywhere, when it feels open, then it is obvious and it gives her the confidence to go there.

If you feel contraction in your body, it could be a fear or an intuition that guides you towards something that you don’t want to follow.


When did your relationship with intuition start?

She says: I don’t necessarily believe in God, I believe in my ‘lucky star’.

One key moment, where she became more aware of her intuitive capacity and benefits was when she was offered THE job: perfectly matching with what she thought she was looking for. Her intuition quite clearly told her to decline it to focus fully on her coaching and intuition trainer path. She listened to it and could understand better the value of intuition.

Now, with all the research, work and experience she acquired (and it is a continuous journey!), she is well equipped to develop it more consciously for herself and guides her clients to do it for themselves.


Her mission is: to accompany her clients to get what they want in their life, in a faster and more reliable way, by helping them to reconnect to their true desire. Once they do that, some of their fears won’t exist anymore or will diminish. This connection has an impact on their self-confidence and brings them more clarity. Then, comes the feasibility phase where she guides them to find how, pragmatically and coherently, they want to reach their desired job. The last part is communication (how now do I communicate before being in this desired situation).

She works with clients who feel quite ready and willing to find further what they want to do professionally and she privileges their autonomy. She is there to guide them in a structured way rather than telling them what to do.


When did you think about coaching for the first time?

She has often been the one that people would share their struggles with. Already when she was 14 at school, she filled out a questionnaire where she wrote:

‘I want to help people to find their path’.

Then at 15 she wanted to work in events and communication. 90 % of her wanted to do that and 10 % of her also wanted to study psychology but having seen her grandpa (who was a famous psycho-analysist) struggling to do the difference with his patients and family, made her choose Event Management & Communication. That’s one of the reason anyway.

A few years later (16 years ago), while studying Communication and Event Management in Stanford with her current Norwegian husband, she was, already then, thinking about transitioning to coaching but it has never been something she was craving because she was totally content with her life at the time + she was in ‘do-er mode’ and didn’t realize that she was doing things she didn’t truly want to do.


What does a regular day look like for you?

No regular day!

3-4 days to the office / week

Couple of coaching sessions/ day

It’s important for her to have breaks in-between like going to Pilates, to spend time with her 3 children and to spend quality time with her husband in the evening.

She is a born ‘do-er’ but now when this tendency comes back, she is much more aware of it and can notice it faster and without judging it, adjusting it.


What would you do with more money?

She would get a secondary house in Nature for the weekends with Husband and Kids (and friends sometimes), somewhere close to Basel, in France maybe. She would also invest in the probono project about intuition she runs since 3 years.


What would you do with more time?

She would make all her photo albums. When she looks at them, it makes her value so much all the amazing things she has in her life.


What is your favorite thing to do on your time off?

Hiking in Nature with her friends and husband (and kids more and more). Swimming alone and dancing with friends!


What did you learn on your journey to entrepreneurship?

  1. Listen to your intuition, give space for it to come and combine it with your rational!

Steve Jobs’ speech at Stanford in 2005: ‘Have the courage to listen to your heart and to your intuition because they somehow already know what you truly want to become’.

  1. ‘Step by step’ because once you find your passion you will do things you were not considering before.
  2. Be honest with yourself, sometimes it’s hard alone so a coach, a book or a trip might help.


 If you could write a note to your younger self:

Don’t worry

Be happy

(and continue to be happy)


What is work for you?

Being fulfilled & useful and enjoying it!


If you were to write a book about your life what would the title be?

‘My journey with my intuition’

Another topic that she is passionate about: what are you ‘passing on’ as knowledge/learnings to the world and your kids?


A recent Anecdote about intuition:

She was hiking in the Alps with her husband and she had an intuition that something special was coming, just like an orgasm!, you can feel when something good is going to happen. She felt this fluidity she sometimes feels in her body and could get ready and enjoy the moment that was about to come even more (the insights found by her husband at this precise moment about what he truly wants to do in terms of professional next steps).


What she finds important in life is: accepting that we have some obstacles on the way to our goals whether it is a physical condition, fears or limiting beliefs, once you accept it and work pro-actively on what really drives you, you just go faster, in a more fun and more fulfilling way to where you are supposed to in life.


Where you can find her online:





One thought on “Podcast #7 Charlotte Frederiksen”

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s